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We don’t often think of ourselves as having brands, but instead associate brands with tangible products, such as Target, Adidas, L’Oreal, etc., which market certain product attributes to attract consumers. Personal professional branding is essentially the same thing. When entering the job market, you strive to present your most admirable attributes to potential employers.

How Do You Communicate a Personal Brand?

Brands – whether a well-known product or yourself – are established through language, actions, visuals and advertising. How you present yourself to the professional world will let others know what to expect of you and how to treat you. Think of branding as proactively shaping others’ perceptions of your skills and abilities before they form opinions of their own.

An important action that can help your personal brand stand out among others when getting a job in the healthcare field is proactive certification in applicable areas. Acquiring ACLS certification or PALS certification, online or through an in-person class, can help you stand out from the rest of potential applicants as you take that next step in your career.

How Does Personal Branding Apply to the Healthcare Field?

ACLS certification, online or otherwise, establishes a personal brand attribute that you are prepared to provide life-saving measures and are appropriately prepared for the fast-paced environments of hospitals and emergency departments.

More specifically, acquiring PALS certification online or otherwise conveys to future employers not only your desire to with children and infants, but also the fact that you have made a commitment of time and effort to be able to do so.

Regardless of which certification you have, however, you’re also demonstrating to a potential employer that you’re willing to invest your own time to increase your skills – and value.

How Does Your Personal Brand Communicate What You Can Contribute?

Potential employers consider many aspects of your potential ability to contribute as a team member, and certainly having taken the time to invest in your career by getting key certifications even before you needed them tells employers that you have initiative, are self-managing, and can set and meet goals. In this way, certifications serve as proven indicators of your future value, and ability to contribute… just the brand attributes you want to be known for!

What if You Haven’t Completed Your Certifications?

There are plenty of reasons to put off doing something you know will benefit your career (like getting your certifications), but time is usually the biggest obstacle. If you haven’t yet completed ACLS certification, BLS certification or PALS certification, online courses are a great way to overcome obstacles of time and scheduling. Several organizations offer online certifications, including Health Ed Solutions. Which provider to choose? Well, when it comes to building your career brand, it can’t hurt to have your certifications come from the leading provider of online certifications in PALS, ACLS and BLS courses, i.e., Health Ed Solutions.

About Health Ed Solutions’ Certifications

Health Ed Solutions’ courses, which are offered online, are the foremost resource for medical professionals and those individuals who want to be prepared for a medical emergency situation. Our ACLS certification online and PALS certification online courses were produced with the needs of healthcare professionals in mind. Health Ed Solutions also offers basic life support, first aid, CPR and AED courses.